The Whole Brand™ Blog

Every so often I decide to take my own advice, and review the strategic direction of our business. It’s always painful, but it’s so very necessary, especially when you’ve been around for any period of time – now almost 23 years for us. Because if you’re like most entrepreneurial types, new opportunities, technologies and often [...]

The capital partners of a management buyout group recently engaged ThomasBoston to re-stage its online + offline Brand presence, and to develop an effective marketing communication + business support strategy for the mature business advisory services company it was acquiring. Objective: accurately + fully present the niche business, and its unique capabilities to the newly-defined [...]

I recently came upon a note from my dad, who was a sales engineer and owner of a manufacturers’ rep firm (Edwin L. Wiegand + Emerson Electric) most of his life.  It was probably the fifth (or so) iteration of a note he’d sent me a various points of my career, which spelled out the [...]

I’m a car (and sailboat) guy, and the Presidents’ Day car sales this past week got me thinking about the importance of design, and its relationship to a Brand. For me, my 2004 Acura TL, which I bought in its first month in a new model year, is a direct reflection of my self-view. The [...]

Since my last post, I’ve completed first drafts for no fewer than 5 Whole Brand™ Blog posts: • The Elements of a Whole Brand • The 95% Brand • The Case For Considered Inquiry • What I Learned From the Battle of The Band Brands • Brands Are People Good intent, sure; perhaps even of [...]

In 1989 I bought my first ever computer, a Macintosh llcx desktop, at the time near the top of the line with its whopping 40 mg hard drive. It was expensive, but I needed the help given I didn’t have secretaries anymore. And my creative folks had told me ‘it was easy’ to operate. The [...]

A couple months ago I ran into my wife’s cousin Stephen, a natural drummer who plays in wedding bands (a rock star hair stylist by day) at a family gathering + I happened to bring up the Commodore’s song, ‘Brick House.’ With an intensity that surprised me, Stephen rebuffed it; his body had a visceral knee-jerk. [...]