The Whole Brand™ Blog

Ideas + Tools For Sustainable Brands

Branding? Or Brand.

Since my last post, I’ve completed first drafts for no fewer than 5 Whole Brand™ Blog posts: • The Elements of a Whole Brand • The 95% Brand • The Case For Considered Inquiry • What I Learned From the Battle of The Band Brands • Brands Are People Good intent, sure; perhaps even of [...]

This entry was posted on Thursday, February 9th, 2012 at 4:18 am by Tom and is filed under Branding, Growth Strategies, Logos, SMB, Whole Brands.

My First Whole Brand

In 1989 I bought my first ever computer, a Macintosh llcx desktop, at the time near the top of the line with its whopping 40 mg hard drive. It was expensive, but I needed the help given I didn’t have secretaries anymore. And my creative folks had told me ‘it was easy’ to operate. The [...]

This entry was posted on Thursday, October 6th, 2011 at 4:24 am by Tom and is filed under Brand vision, Whole Brands.

Confessions of a Cover Brand

A couple months ago I ran into my wife’s cousin Stephen, a natural drummer who plays in wedding bands (a rock star hair stylist by day) at a family gathering + I happened to bring up the Commodore’s song, ‘Brick House.’ With an intensity that surprised me, Stephen rebuffed it; his body had a visceral knee-jerk. [...]

This entry was posted on Monday, September 5th, 2011 at 12:15 pm by Tom and is filed under Brand + website design for small businesses, Small Business Brand + Websites.