The Whole Brand™ Blog

The Difference is You.™

Extending My ‘Ministry’

I’m a man on a new mission. Actually it’s more an extension of the one I’ve been on over my professional career, but with deeper and more defined sense of purpose. It’s to help Boomers and Seniors, and adult children who love them, adapt technology as a means to stay connected with healthcare, family and […]

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On CEO-Like Thinking

For a guy who’s run businesses nearly 70% of his professional life, I haven’t been thinking very CEO-like lately. That is, as the person responsible for running a business that generates income and creates growth, and not just an entity that feeds the ego and helps pass the time. It’s not like I don’t have […]

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Seeing My Brand. Again.

I invite you to read my latest blog post, and my first on Medium: Seeing My Brand. Again. (Or How Walking A Retail Job Helped Me Find My Way.) Peace, T-

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I’m Excited to See You!

If I could have fallen out of my driver’s seat I would have. I mean, there I was getting off the Mass Pike heading to a second gig I’ve taken on while restarting my branding biz after winning my health battle, a bit apprehensive and more than a little caffeine deficient. All of a sudden […]

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Ch-Ch-Ch-Ch Changes

There’s change in the air. For me it’s become a time to simplify and redirect my professional life. It’s a challenge no different than any other complex problem: it starts with breaking down each issue at hand to its smallest components, and knocking them down one at a time.  At its core, the issue is shaping […]

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A Brand In Which To Believe

I’ll admit it: when the ad agency 72andsunny came out with its Samsung smartphone campaign last year, “The Next Big Thing is Already Here,” I felt sucker-slapped when the commercial tweaked me as being an out of touch iPhone user. And as, gasp, the uncool dad to a 20-something I am!  It didn’t help that Apple […]

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With A Little Help From Our Friends.

There it is. 14 days later and at the top of my hospital patient discharge plan it still says: You were treated for: Lung Cancer. And today, as yesterday, I’m still incredulous at the audacity of its author; how could that be? And if I accept that reality, well my God, here it is only […]

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Calm Expectation

Business owners I’ve known share a number of distinct personality traits of which two, clarity of purpose, and a desire to do everything at once, loom large in their personal brands. I find it’s one of the things that creates a bond between us, given I’ve shared similar sensibilities during the couple decades I’ve run […]

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Guest Post: ‘Live, Protect + Strengthen the Brand’ Bill Carew, CEO, Ovation Benefits & Karelia Health

There are many forces that drive Brand growth. Here’s a guest post that proves creating a strategic brand foundation provides the means to live, strengthen, and grow a satisfying business. T- Live, Protect + Strengthen the Brand Posted by Bill Carew, October 16, 2012 I have always been infatuated with the power of strong brands.   […]

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Unnerving Focus.

I’ve always loved great T-shirts, especially some of the designs from Bowie, and recently from Jon Butler and Radiohead. And so it was back in the 90s when I had the random idea, I suspect from a repressed desire to design or market a style-driven product, to create our first T-shirt. The plan: to give […]

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