Currently Browsing "Whole Brands"

Branding? Or Brand.

Since my last post, I’ve completed first drafts for no fewer than 5 Whole Brand™ Blog posts: • The Elements of a Whole Brand • The 95% Brand • The Case For Considered Inquiry • What I Learned From the Battle of The Band Brands • Brands Are People Good intent, sure; perhaps even of [...]

My First Whole Brand

In 1989 I bought my first ever computer, a Macintosh llcx desktop, at the time near the top of the line with its whopping 40 mg hard drive. It was expensive, but I needed the help given I didn’t have secretaries anymore. And my creative folks had told me ‘it was easy’ to operate. The [...]