Marketing Support Tactics
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If you'd like to explore ways to express your style, let's set up a call.
> Contact Tom
generation, and support marketing tactics: direct marketing programs, sales presentations, trade shows, events, packaging, and even T-Shirts. Our
talented & versatile resource bank of creative and marketing services professionals
have great range, and are very cost-competitive. Even if you don't see it here, ask
about how we can help make your ideas happen - online and/or offline.
< Project: Shingo Prize Award - Thermo Scientific (KeyTek legacy brand)
We were privileged to be selected for the Thermo Scientific Shingo Prize Award team (called the "Noble Prize of Manufacturing"): we helped write the winning awards application, created a lobby display - and even had a little fun with a trade show promotion (playing card).
< Sales Force Value-Driver Presentation - Thermo Control Technologies Division
Once a product becomes mature, commodity pricing can take its toll on margins. Objective: create a branded communication that leverages unique brand values and benefits; reduce price discounting tactics; cross-cultural visual. Created entirely via computer graphics. Translated for global distribution: German, French, Chinese.
< Allied Domeque QSR - Dunkin' Donuts, Baskin Robbins, Togos Franchisee National Excellence Awards (pre-Bain)
We created award banquet displays, posters and support materials for each franchise region, which led to a national awards program at which top franchisees were recognized. This flyer showed available materials that could be ordered by QSR regional managers.
< Package Design: Technology and Consumer Products
This packaging system was created to house on-going software upgrades for a high-end Thermo test system software product. We've designed hundreds of packages - folding boxes, clamshells, blister packs, flexo, etc. - many of which were bi- or tri-lingual (English, French, Spanish). Below is one of the fun ones we did for VelcroŽ brand Toys - the two sides not shown are in Canadian French.
< Direct Mail - You remember direct mail, right? We've executed lead generation mailings in many forms, sizes and shapes. The card shown here was a 'pre-cold call' effort that carried through the creative strategy of Ovation's business press advertising. 
One of our most effective lead generation programs involved giving away NCAAŽ regulation footballs, with a "we're the team to help you win" theme. Yes, it got noticed! Direct mail? It's alive and well - even Google uses it these days!
T-Shirts and premium promotions >
We like to design summer T-shirts to celebrate our anniversary on July 3rd (the Feast of St. Thomas), which we give to clients and partners. Hey, everyone gives gifts on Christmas - and the the 4th of July is a great holiday!
> Contact Tom Lanen 800-452-6231