[Fall 2010] Hi, and welcome to ThomasBoston Creative
Web & Marketing Services

Let's Talk
If you'd like to explore ways to express your style, let's set up a call.
> Contact Tom

For business owners whose difference is the good name of their Brand

With 21 years working with some extraordinary people and Brand marketers
at companies such as Velcro USA, LoJack, Boston Whaler and Thermo Scientific,
and many others behind us, today I work with small business owners & CEOs,
women and men passionate that what their companies do and offer is worth
knowing and buying. Those whose Brands are relevant, and make a difference.

I work with people for whom Flash vs. HTML5 is not that
interesting, and ‘LOL’ is what their kids do. But see the Web
for what it is; an incredibly powerful tool for commerce, and
greater understanding. And the time to develop a significant
presence, including the social technologies, is now.

All with whom I work need someone to pay attention to
what makes them different, their ideas and style. Because the secret to
Brand is in the details, just as the details define their products and operations.

They also inherently understand Design connects us; it makes us care. That it's
the foundation of Brand style, communication and usability.

“A little wary of what creating a website would entail, but knowing I had to do something about the old one that just wasn’t working anymore, I brought in Tom to walk me through it. Now that it’s done, I’m pleased how he didn’t try to ‘create’ our brand, but first listened to me, and took stock of our operations. Then he reached out and pulled together all the different threads of who we are, what we do, and what we’ve been building over the years, and wove it into a new ‘tapestry.’"
“The new site really does feel to me like the Quebrada™ ‘neighborhood bakeries,’ and our Fresh, Fresh, Fresh™ ideas. I also see my menu, products and staff with a clearer sense of where my business can grow, and how we can better serve our customers. It feels good.”
Kay Wiggin
President/Owner, Baker
Quebrada Baking Co.
Arlington and Wellesley Hills

And most also find the thought of 'advertising' agencies, their creative fees and
layers of staff is just more than they want to manage.

Core services:
• Website development, eComm, site upgrades
• Brand Identity, Positioning, Imaging
• Social Media programs & consulting
• Design: brochures, packaging, POP
• Advertising - online & offline
>ThomasBoston Services

ThomasBoston works on a project basis, and has no tolerance for cost surprises.
And you work with me, a single accountable touch point, in peer confidence.

Measurement? Absolutely. We are first marketers.

It comes down to this. ThomasBoston clients know that I have their best interests at heart.
Really. That I do what I say I’ll do, with a minimum of web-, and marketing techno-speak.

That I have their backs for all things marketing and Web. And the process can be really
satisfying, even exhilarating. It can advance a business and Brand in very concrete ways they
might not have expected, short- and long-term. Ask me about real-life client examples.

If your business could benefit from someone paying attention to its marketing,
give me a call, and let's what can be done. Because today we have more business-building
options than ever, and businesses that are thriving know how to gain from them.
We can help. >ThomasBoston Services

Tom Lanen | Contact Tom | 800.452.6231 ext. 202

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