ThomasBoston can help extend your marketing and creative capabilities and efficiencies, both strategic and tactical. My mission: to make it easy, affordable, and do-able to implement effective online and offline marketing programs that help businesses
grow and owners to prosper. My teams and I have been doing it since 1989.

We're also committed to making it all understandable and accountable. I understand how web-, tech- or social media-speak can seem daunting, even a waste of time when you're in the thick of operations, staff, product development, and finance, much less marketing. I speak in the language and measure of my clients & their customers,
within the proper context of their technologies and categories.

• Website Creation & Online Presence - many build and cost options available,
including eCommerce & shopping sites, blogs; site upgrades & fixes.

Services can include: defining, focusing and articulating of brand values & positioning,
communication strategy, design strategy, copy & content writing, imaging - video,
photography, illustration, computer graphics imaging (CGI), back- and front-end technical
and custom user interface (UI) development, site population (imaging & content), website
user and content editing training: site build and maintenance. All websites feature a
user-editable Content Management System (CMS).

We are also well-versed in online and banner advertising, reporting and analytics.

• Search Engine Optimization (SEO) - to generate high rank organic key word results

• Social Media & Social Influence Marketing (SIM) - Facebook, Twitter, YouTube,
Blogs, etc. - community and traffic building, customer service, lead generation

• Strategic Branding, Design and Positioning - corporate, retail, product, service

• Advertising - Web, Print, Broadcast, Direct

• Product and Service Launches - Name/identity, research & positioning, brochures,
technical data & sell sheets, websites/micro-sites, trade show and sales presentations,
packaging, POP & merchandising, user manuals, etc. (including multilingual), advertising

• Line Extensions and Consolidations - research, positioning; packaging, sales support
tools: brochures, technical data sheets, sell sheets (including multilingual), advertising

• Store and Business Launches - pre-launch, franchisee support, events, ongoing support

• Corporate and Employee Communication - communication that helps
create happier, more effective brand-centric employees, and informed stakeholders

• Brand Marketer Mentoring & Training - customized training; please inquire

I also help larger companies that utilize multiple marketing specialists and/or firms, to
ensure brand alignment, and consistency of messaging & customer experience
across online, offline, and in-store channels.

Tom Lanen | Email | 800.452.6231 | +1 508.497.8900 ext. 202