ThomasBoston Experience. With 30 years experience working on top-tier brands such as Velcro®, LoJack®, Thermo Scientific™ and Boston Whaler®, I used to delight in saying “there’s very little I haven’t done in this business!”

Of course, that was before the Web, which took advertising and marketing to exciting, sometimes dizzying new heights. And cliché though it is, the online world changes daily in remarkable new ways.

But while media may evolve, at the end of the day they’re vehicles offering greater opportunity and possibilities to companies and brands - of all sizes. To take advantage of them a small brand must have all the substance, depth and appeal of a large brand.

Think about it. A local retail brand such as Quebrada Baking Co. has to work as just as hard as the Starbucks™ or Dunkin’ Donuts™ to sell a cup of Joe or a croissant. (See Quebrada’s new website!)

While Quebrada™ product quality ultimately makes the sale, its brand identity (what you see) and image (what you remember) first has to create the same “comfort level” known brands enjoy to get customers in the door, and to come back for more.

Brand is more than a logo. It’s a story told by design. It’s a product true in function & form. It’s a strategic framework, a baseline upon which to grab hold and build a presence. It's what the staff understands, and how they represent a company and its products. It’s sound & vision, a means to an end.

My experience is Design is a tool; it's primary function in marketing is to connect a business & products with buyers. It does so with as little decoration as possible. In fulfilling a proper function, it's beautiful. And it helps us care.
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What Clients Say About Tom Lanen, ThomasBoston Advertising
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"I have worked with Tom for over 15 years and found him to evidence levels
of commitment and service that are extraordinary in my experience with
agencies. He cares, really cares, about his clients and when Tom is on your
team, you can relax and know that the work will be completed on time, on
budget, and with superior quality. Great guy, great talent, great partner!"
- Dr. Tom Potterfield, President, Velcro USA Inc.