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	<title>ThomasBoston</title>
	<link>http://www.thomasboston.com</link>
	<description>We Help Business Owners + Marketers Establish Engaging + Sustainable Whole Brands</description>
	<lastBuildDate>Fri, 17 Feb 2012 18:26:46 +0000</lastBuildDate>
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		<title>Branding? Or Brand.</title>
		<description><![CDATA[Since my last post, I’ve completed first drafts for no fewer than 5 Whole Brand™ Blog posts: • The Elements of a Whole Brand • The 95% Brand • The Case For Considered Inquiry • What I Learned From the Battle of The Band Brands • Brands Are People Good intent, sure; perhaps even of [...]]]></description>
		<link>http://www.thomasboston.com/2012/02/09/brand-branding/</link>
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		<title>My First Whole Brand</title>
		<description><![CDATA[In 1989 I bought my first ever computer, a Macintosh llcx desktop, at the time near the top of the line with its whopping 40 mg hard drive. It was expensive, but I needed the help given I didn’t have secretaries anymore. And my creative folks had told me &#8216;it was easy&#8217; to operate. The [...]]]></description>
		<link>http://www.thomasboston.com/2011/10/06/my-first-whole-brand/</link>
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		<title>Confessions of a Cover Brand</title>
		<description><![CDATA[A couple months ago I ran into my wife&#8217;s cousin Stephen, a natural drummer who plays in wedding bands (a rock star hair stylist by day) at a family gathering + I happened to bring up the Commodore&#8217;s song, ‘Brick House.’ With an intensity that surprised me, Stephen rebuffed it; his body had a visceral knee-jerk. [...]]]></description>
		<link>http://www.thomasboston.com/2011/09/05/confessions-of-a-cover-brand/</link>
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