Technology Communication That Creates Understanding, Motivates, and Sells.

Your engineers are excited about their new tech products - their babies.
Your technically-savvy potential customers can’t wait to get their hands on them.
Yet, their management and procurement people seem a little mystified.

Now imagine turning those same concerned faces into confident, knowing buyers who understand
the business value of your technology, and its design, which ultimately differentiates your products.

That’s what I do as a collaborative tech writer and marketer. Create understanding.
How? By assuming people are intelligent, avid readers of word and design. And by
finding the highest common denominator between sellers and buyers, both technical
and business-directed, thus creating the opportunity for mindful interaction.

Now in our 20th year, we continue to evolve with the complexities and change factors
in the brand marketing and communication business, and the economy.
For some great brands, and some who will be.

If you need a writer and marketer with a flair to sell technology,
one who listens, gets it, and gets it done to your style, let's talk.

Tom Lanen | | 800.452.6231, ext. 202

• Creating positive marketing outcomes for start-up, small & mid-market businesses
• Over 3500+ projects and launches
• Boston-based, global reach

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