[July 2010] Hi, and welcome to ThomasBoston.

We pay attention to business owners, and what
makes their Brands different.

With 21 years working with some extraordinary people and Brand marketers
at companies such as Velcro USA, LoJack, Boston Whaler and Thermo Scientific,
and many others behind us, today I work with small business owners & CEOs,
women and men passionate that what their companies do and offer is worth
knowing and buying. Those whose Brands make a difference in people's lives.

I work with people for whom Flash vs. HTML5 is not that
interesting, and ‘LOL’ is what their kids do. But see the Web
for what it is; an incredibly powerful tool for commerce, and
greater understanding. And the time to develop a significant
presence, including the social technologies, is now.

All with whom I work need someone to pay attention to
what makes them different, their ideas and style. Because the secret to
Brand is in the details, just as the details define their products and operations.

They also inherently understand Design connects us; it makes us care. That it's
the foundation of Brand style, communication and usability. >Read more

Core services:
• Website development, eComm, site upgrades
• Brand Identity, Positioning, Imaging
• Social Media programs & consulting
• Design: brochures, packaging, POP
• Advertising - online & offline
>ThomasBoston Services

I'm now taking on new projects. Let's talk about what makes you different.

Tom Lanen | Contact Tom | 800.452.6231 ext. 202

About  What People Say  Pricing ThomasBoston Blog  Contact Us @ThomasLanen

“A little wary of what creating a website would entail, but knowing I had to do something about the old one that just wasn’t working anymore, I brought in Tom to walk me through it. Now that it’s done, I’m pleased how he didn’t try to ‘create’ our brand, but first listened to me, and took stock of our operations. Then he reached out and pulled together all the different threads of who we are, what we do, and what we’ve been building over the years, and wove it into a new ‘tapestry.’"

“The new site really does feel to me like the Quebrada™ ‘neighborhood bakeries,’ and our Fresh, Fresh, Fresh™ ideas. I also see my menu, products and staff with a clearer sense of where my business can grow, and how we can better serve our customers. It feels good.” 1 July 2010

Kay Wiggin
President/Owner, Baker
Quebrada Baking Co.
Arlington and Wellesley Hills

Tom Lanen on Twitter

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