Tom Lanen, President + Founder
Brand, Information + Content Architect
Tom Lanen is the principal of ThomasBoston, a Thomas Marketing Services Corporation business he founded in July 1989 with charter clients Kurzweil Applied Intelligence (healthcare clinician voice recognition), ALE Systems (laser power supplies), and the Velcro Group (global) companies.
His work has been wide ranging, and includes hundreds of brand, product + services launches via traditional and online strategies + tactics for dozens of start-ups + top-tier technology, B2B, consumer + retail businesses.
His early career included stints with the award-winning Boston creative agency, Ingalls Associates (pre-BBDO), as well as with a pioneer in human resource communications, Al Buyer (Baïer), now Buyer Advertising.
Today focused on brand start-up, restage, and information architecture; and co-authoring creative, conceptual + content strategies, he maps detailed and useful brand knowledge and website user interface (UI) prototypes via interactive modeling software + collaborative online work groups.
He loves being embroiled in the active intellectual, information, and respect process that helps technologists, designers and creative teams develop Brand value and equity. He has a demonstrated ability to create understanding across technical, non-technical and partisan audiences while maintaining technical context.
A high-energy work hard, play hard professional, he believes in loyalty as a strategy for productivity and satisfaction; and in really caring about those with whom he interacts. His mindful and direct approach makes him an effective collaborator, consensus builder, and producer.
To explore your options in confidence + without obligation,
please call Tom at 508.497.8900
Tom calls this shot: 'Me, happy' - here on a client's sailboat off Monhegan Island
Tom resides in the deep ‘burbs of Boston with his wife, and 3 teenage sons, whom he’s coached along the way in youth soccer + baseball, and who constantly fill him with wonder.
Awed by design, he enjoys live music events, fashion + style, boating, skiing, golf, and the requisite Boston teams.
He swears the strategy, details + physics of sailing have made him a better Brand architect. He’s ready to field-test his theory anytime – just call him.