ThomasBoston is well-qualified to help small business owners + marketers get their Brands fully underway + through to their destinations.
ThomasBoston deliverables are based solely on client business goals + revenue objectives, start-ups to re-stages.
• Logos + Visual Identity
• Strategy + Positioning
• Websites + Portals
• Mobile + Apps
• Social Media
• Videos
• Content Marketing
• Design + Collateral
• Advertising
• Brand + Staff Communication
• Training + Mentoring
Please call us at 508 497 8900 for more information or to schedule a consult. >ThomasBoston service models + plans
ThomasBoston recently ran a crowdsource logo contest for start-up organic farmer in our new NextAct™ program + achieved an outcome reflecting their style + sensibilities - at a great price!
Logos + Visual Identity Systems
Today there are a number of great ways to get a logo done or updated including crowd-sourcing design contests. There are also wrong ways to do it (read: ‘artist friend of a cousin’). The secret is in preparing a tight creative brief + then closely managing the process with designers. It also helps if you speak in their language.
The question when evaluating outcomes is not so much ‘what do you think?’ but ‘how does it feel?’ Because a Brand ID is an emotional design first, then transactional. Its goal is to connect simply + clearly. And without distraction or decoration.
We can help you find a meaningful strategic direction to create a logo reflecting your style + vision. At a price reflecting a great value. Please ask about options + price ranges.
Applied Visual Design System: Quebrada's Brand is viewed by 1000s daily on the web + on the road.
A Visual Identity System is the back-bone of a Brand’s visual appeal. It aligns primary + core visual elements to evoke an image + emotion as well as present a transactive environment as it’s applied across all touch points.
Building a website is an excellent strategic platform upon which to build-out a Visual Design System, which is then applied to all business elements, external + internal. However, there are many tactics that can anchor a Brand Visual Design System build out + define elements, including brochures + sales collateral and packaging + merchandising. >Contact us for more information
Ovation Benefits Group came out of the gates after its M + A with a strong leadership position.
Business Strategy + Positioning
You just can’t be a generalist today – if for no other reason than you can’t be found on Google. Or heard above all the other ‘me-too’ firms + the noise in the market.
So the big question is specifically: what do you do + stand for. And why should people care? This is the core of a Brand. And they’re not a little questions.
We can get give you a framework to find answers + put you ‘where the fish are.’ And entice them to satisfy their appetites. >Contact us for more information
A new or re-staged website help you see your entire business + opportunities. It sure has for me - clients too.
Websites – New + Rebuild
What your website looks like + it’s design + usability speaks volumes about a business + Brand. It’s the first opportunity a Brand has to create ‘comfort levels’ needed to trigger a purchase.
Its goal is never just to ‘look cool.’
It’s to achieve specific outcomes: building Brand traffic that converts to leads + sales. Revenue + income.
A great website helps its owners better see their business as a whole: its products, services, systems + staff. And also what’s missing that can make it a more profitable enterprise.
There are many options available, be it the first or even your 4th site that’s just not working any more. An effective website requires a strategic framework within which to stage rich +useful effective engagement tactics such as intuitive user navigation + structures (UI = user interface UX = User Experience). IBM + user experience
The good news – today sites can be self-maintained with easy-to-use Content Management Systems (starting at $4000, including site design), so testing + measuring concepts + page effectiveness can be done on the fly. >Contact us for more information
Read a Case Study from Newfangled, a web development partner, about ThomasBoston’s website design + development process
The Mobile + Apps categories are growing at at dizzying speed, as the cost of entry moderates.
Mobile + Apps
One only has to look at data showing mobile ‘smart phone’ usage to understand Mobile has become a strong touch point. And for younger markets, it may very well be dominant one. We believe features such as geo-targeting (sending people ‘live’ value + opt-in promotional messaging when they are in proximity of a Brand or business) will make this more exciting as privacy + permission issues become better defined. We work with 2 specialized online media + marketing services partners + can get fast answers to the challenge at hand.
And Apps. Highly effective engagement + retention tools for mobile + tablet users alike. Tens of thousands have been developed + there’s no end in sight. Some even think it’s the operating platform of the future.
We are affiliated, first hand, to 2 strong app developers of renown who can work us through the process to create useful + cool tools, well aligned to Brand + values. We can then market it as a sub-Brand or standalone – to make it stand out in the crowd. And sell. >Contact us for more information
If you're not on social media, you're invisible. Where do you think reporters get their leads + information? The idea is to make friends + create confidence.
Social Media
Many of my Boomer clients keep hoping Social Media, Twitter to Facebook, YouTube to blogs – will go away. But it’s not. In fact it’s getting bigger than ever. And it doesn’t have to be a time dump: with the tools now available, it’s easier than it looks to start, sustain + monitor a modest program. It’s a great low cost way to make friends who have money to buy your goods or services. Not with interruptive ‘push’ advertising, but with a meaningful ‘pull’ that engages them.
The idea, very simply, is to make friends. And to encourage engagement. You’re not selling them; your ‘friends’ are buying into a relationship + gaining confidence as they learn more about how you can satisfy their interests. And to create ’comfort levels’ a buyer needs to pull the trigger.
Frankly, if you’re not on social media, you’re invisible. To today’s connected people + traditional media too. Where do you think reporters find their stories, connections + facts? Right.
The World is Obsessed With Facebook (video)
Again, having a strategy to frame social media tactics is the only way to go. Because each stream has different objectives + nuances which must be framed + aligned to core Brand values to be effective + under control.
Join me in the conversation on Twitter, which for my business, is a primary stream of information + an effective tactic to meet new people + companies. And friends. >Contact us for more information
When Thermo wanted to launch a new product a video was created for trade shows + sales presentations. The kicker: the product was not yet built out - so we created it with 3D animation using just CAD drawings as reference.
Video
We work with video specialists who can help with videos of all types + forms – from DIY with low cost professional editing to HD broadcast + 3D animation. It can be a powerful tool + a way to engage customers on a very personal level.
Video’s potential is unlimited. And getting less expensive by the day. If your product or service is presented well + is really that unique, there’s a real possibility it could go viral.
Just ask Grace Potter + The Nocturnals.
Watch for the new ThomasBoston video, now in production. >Contact us for more information
As agency of record for the Velcro companies for 17 years we created heavily-branded marketing + sales support tools: packaging (in all formats, blister cards to Flexo, including multi-lingual), merchandising displays (Big Box + store door), trade show booths, Visual Identity Systems, sell sheets - you name it!
Brochures to Merchandising + Content.
My passion for all things Brand + my deep understanding of how it works, creates actionable plans + measurable outcomes.
• Advertising: Print, Web, Out-Of-Home, Broadcast, Cable
• Brochures + Sales Collateral
• Package Design
• Tradeshow Exhibits + Signage
• POP + Merchandising
• Presentations
• Permission e-mail marketing
• Branded Content: marketing + editorial
What’s important to you? Are you satisfied work-wise + personally? Could your business do better?
It all starts with a question. And with someone to listen + take action. Perhaps it should be us.
Contact us now + put ThomasBoston’s services, resources + know-how to work in your best interest. And start building your Brand, revenue + business. The first step is easy.
Call Tom Lanen for more information, without cost or obligation. +1 508 497 8900
> Check out ThomasBoston Case Studies
