2.13.12: Welcome to the ThomasBoston Resources silo. A work in progress, the plan is to keep it fresh with ideas, tips, tools + trends small business owners + marketers can use right away to design + built more profitable Brands + websites. Ideas you’d like to see included? Please send them to info@ThomasBoston.com. Thanks!
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SCORE offers wealth of information + mentoring - at no cost.
• SCORE For people looking for a great first step to get a business off the ground + profitable. It’s simply amazing how much information + mentoring is available at NO COST. Or if you’re ready to rock, check out ThomasBoston’s I’ve got a BIG idea introductory plan.
This is a must read for anyone serious about creating an effective website - nobody does it like IBM.
• Web Design + Best Practices With so many sites + options, we always consider what IBM has to say on the subject first. In fact some of the usability principles suggested have been taken well into account on this site.
Check out this PDF authored (copyright) by IBM – if you really want to understand: Exceptional experiences: The key to customer engagement. IBM’s vision for driving next-generation web experiences
Lisa helped me listen to my 'Inner Isis' - she is simply brilliant. And nice.
• Leadership My definition of a leader is one who has followers. In my book, Lisa Petrilli, founder of C Level Strategies, is one such person. Check out her inspiring blog - it’s one of the dozen or so to which I subscribe.
If you don't know Seth, you should. It's that simple.
• Seth Godin’s Blog If you don’t know Seth Godin, who almost single-handedly defined Permission (pull) marketing, it’s time you should. It’s another blog I find indispensable. Even if it sometimes gets a little preachy.
I've watched this TED presentation: Marian Bantjes' TED talk: Intricate Beauty by Design - at half dozen times. 'Inspiration is cross-pollinating.' That's an idea worth sharing.
• TED: Technology Entertainment + Design Built around the concept of: Ideas Worth Sharing, these 20 minute (max) presentations by true thought leaders are astounding + inspirational. My kids have YouTube, I have TED. Click on the image for a great one by Marian Bantjes: ‘Intricate Beauty by Design.’
Social Media is still the Wild West - and it can cost more than meets the eye. Govern it wisely.
• Social Media Governance Social media can easily get out of hand if: 1. It’s not executed within a strict strategic framework + measured for effect 2. There’s not a policy that governs it within an organization. Here’s a summary of the best + brightest’s Social Media Policies. And we’d be glad help if you need assistance with yours!
A treasure trove of marketing resources
• Marketing Sherpa A simply great resource for the latest on best practices Brand + web marketing. You just have go take a peek to understand all that’s available from one of the most comprehensive online + subscription consulting businesses in the world – a great business model!
My secret weapon for news on everything Brand.
• BrandChannel Want to understand what the big Brand’s are doing? This is a great place to keep current. (I read it daily.)
Aren't you curious how your website stacks up? Have it graded here for free.
