
Let's Talk
If you'd like to explore ways to express your style, let's set up a call.
> Contact Tom
I believe the purpose of a Brand is to provide conclusive reasons that compel customers to make a purchase choice among many at varied price points. It’s not a commodity; it's momentum earned by gaining the trust, and thus the acceptance and loyalty of customers (and their two friends, and so on and so on).
It’s designed, a concerted effort in quality, how it’s expressed and transacted
At the core of brand is style – the creative presentation and transmittal of a brand owner’s ideas and values. It's based upon the design, production and technology of branded products and services. In all instances it’s about truth – if for no other reason than that with the Web, there’s no place to hide. And it’s communicated with focused consistency in the best and most appropriate manner.
The buttons on the left lead to just a very few examples of the work, the style and substance my teams and I have expressed for others since 1989 (I authored all projects). Our art archives are brimming, so if you don’t see something relevant to your project, jot me a note, and I’ll respond to you.
Better yet, call me. Let’s take a moment to gather thoughts about what can be done to communicate your style, and achieve your business goals.
Because you know style counts. And to know and not to do, is not to know.
>Contact Tom Lanen | 800.452.6231
What Clients Say About Tom Lanen, ThomasBoston Advertising
___________________________________________________________
"During our five years together, Tom worked incredibly well both up
and down the organization; LISTENED and asked questions until
he was sure that he understood the nuances of the challenge; and
then developed innovative and consistently powerful on-target
messages ... on-schedule and on-budget!"
- Sharon Halter, Divisional President, Thermo Fisher Scientific
The Aspiration
Websites
But today, there are many definitions and options - mobile to Facebook.
Website Process
Advertising
from a strategic platform will always be best practices.
Animation & Video
Flash presentations.
Marketing Support Tactics
Start-Ups & Restages
It's an exciting period where having solid experience on your team can
make all the difference.
Small Business Brand Marketing
challenges; we've experience in many categories and market sectors.

