Define: Our Work. ThomasBoston creates and implements branded marketing communication, print through the Web. Our focus is not whether messaging is implemented online & offline, but that it’s well-presented and correctly used in the medium, meaningful, strategically aligned, and understood across all customer touch points.

I believe the purpose of a Brand is to provide conclusive reasons that compel customers to make a purchase choice among many at varied price points. It’s not a commodity; it's momentum earned by gaining the trust, and thus the acceptance and loyalty of customers (and their two friends, and so on and so on). It’s designed, a concerted effort in quality, how it’s expressed and transacted

At the core of brand is style – the creative presentation and transmittal of a brand owner’s ideas and values. It's based upon the design, production and technology of branded products and services. In all instances it’s about truth – if for no other reason than that with the Web, there’s no place to hide. And it’s communicated with focused consistency in the best and most appropriate manner.

The buttons on the left lead to just a very few examples of the work, the style and substance my teams and I have expressed for others since 1989 (I authored all projects). Our art archives are brimming, so if you don’t see something relevant to your project, jot me a note, and I’ll respond to you.

Better yet, call me. Let’s take a moment to gather thoughts about what can be done to communicate your style, and achieve your business goals.

Because you know style counts. And to know and not to do, is not to know.

>Contact Tom Lanen | 800.452.6231

What Clients Say About Tom Lanen, ThomasBoston Advertising
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"During our five years together, Tom worked incredibly well both up
and down the organization; LISTENED and asked questions until
he was sure that he understood the nuances of the challenge; and
then developed innovative and consistently powerful on-target
messages ... on-schedule and on-budget!" 
- Sharon Halter, Divisional President, Thermo Fisher Scientific

ThomasBoston's Organic Design is about connection and balance.

Today a website is the cornerstone communication of a business and brand.
But today, there are many definitions and options - mobile to Facebook.

An overview of the ThomasBoston Website design and development process.

Advertising, as it's been known, is changing. But the principle of communicating
from a strategic platform will always be best practices.

ThomasBoston Advertising can create 3D animation movies, product videos, and
Flash presentations.

There are many ways to achieve brand objectives.

There's nothing more challenging and fun as working with entrepreneurs.
It's an exciting period where having solid experience on your team can
make all the difference.

ThomasBoston solves small and medium-sized business brand and marketing
challenges; we've experience in many categories and market sectors.

Sustained growth means working hard. And moving ahead.